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Question: Discuss about the Social Media Impacts on reportage of war and Conflict within the Syrian Civil War. Answer: Introduction Social media along with scientific advancement has reduced the distance between man and world. One click takes the people to the events that take place in the world. The modern versions of social media possess various and wide ranging connotations, which adds positivity in its usage (Couldry 2012). Viewing this utilization from the Syrian war coverage broadens the scope and arena of this report. The courageous attitude of the journalists in portraying the incident, preserving its actuality adds positivity in their roles and responsibilities. This point attains an important position in the report. Media Power Media is a very strong medium of connecting people with one another (Tumber 2013). The contents aired adversely affect the perception of the people. For example, displaying the stunts without the warning can be disastrous as the children possess the tendency to imitate them. This aggravates the risk factors. Sometimes, the news is influenced by the political parties and people with strong economical powers, which deprive the common people from knowing the events that are taking place in their surroundings. Herein lays the symbolic significance of the word influence, the main part of the article entitled, Media Power and Influence. Delving deep into the word power, it projects the authority of the media personnel in terms of satisfying the needs, demands and requirements of the customers (Chalkley et al. 2012). In terms of their functionality, both power and influence are interlinked with each other. Proper utilization of the gained power assists the media personnel in influencing the visual intake of the customers by producing contents that are informative and devoid of any vulgar or obscene matters. With the advancement of civilization and scientific advancement, modern touch was added to the life of the public domain. Humans dominated the whole world through the means of social media. The relation between Mr X and the events of the world is a typical example of the relationship between man and the social media. The impact created by social media has made it a part of their daily life. Without the social media, the world would collapse (Perse and Lambe 2016). In terms of the article, it can be considered as the ritual of the people to surf the social media for browsing the news headlines, collecting information for presentation, projects and others. One wrong step in projecting the news in a proper way makes the individuals delve deep into the subject matter of the news. Example lies in Mr Xs thoughts regarding the incorrect governmental approach to the scandal of policy bungles (Chalkley et al. 2012). The subtitle of the introductory section of the article, a fractured window on reality bears resemblance with the functionalities of media in real sense. The phrase fractured relates to the discrepancies in the sources of media in terms of the contents that are produced. Window can be considered as the exposure of the public domain to the enlightenment in the form of correct media and contents. Adherence and compliance to the legislations and ethics qualifies the media personnel as capable of constructing a real world through the creation of a firm identity (McCombs 2014). The major drive behind this creation is alteration in the visual perception, imagination and rationality of the individuals. This radical transformation has opened a new horizon in front of the civilization and turned the entire world into a mere global village (Hudson 2013). Impact of unethical and improper information on the customers attains an important position in this part of the paper. Upon reading such news or content, panic is one of the most common expressions. This panic can be considered as the effect of the cause, which is, reading shocking or confusing contents and news. This reaction can be correlated with the hypodermic syringe or needle, which the media injects into the minds of the people. However, in view of the present versions of peoples maturity, the concept of hypodermic syringe model gets obliterated. Now, people apply rational thinking towards the news and contents, which nullifies the essence of the expression, panic. This application gratifies their individuality through the means of an escape to the unknown realms of entertainment (Lukin 2013). Here, in this domain, the individuals come to terms with their comfort zone as they can relate the contents with the personal events and experiences. One of the other important aspects of this segment is the effect of social media on children. In the budding stage, if the children are provided with tablets, smart phones, they are bound to encounter complicacies in their development (Herman and Chomsky 2006). Here, the media personnel need to take extra care of the programs and contents that they produce. They can introduce a separate childrens segment, where informative contents can be displayed through a play way method. This would serve the purpose of entertainment as well as education. Sexual, vulgar, violence and obscene contents should not be inserted into the programs for the children (Huesmann and Eron 2013). This would adversely affect their developmental process. There is a benchmark to which the media personnel can exert their influence on the customers. In-depth discussion of the application of power by the media personnel in the following section, takes the report to the roots and dynamism of media. Propaganda is very important in determining the media power because through this model, people can be made aware about the inequality of power and wealth in the society, the impact it creates in shaping up the functioning areas of the mass media choices and effects (McCombs 2014). Adherence to the propaganda enables the media personnel to expose the public domain to authentic and quality contents. The dynamism of media is in itself a vast concept, to which the common people are unfamiliar with. This generates obscurity within the minds of the people regarding being deprived with the internal functions of the media agencies. Taking into consideration the propaganda model helps the advertising agencies to keep a track of the cash and the content that flows out from the internal environment to the external. Moreover, this model possesses enough flexibility to alter the focus of the business from mere generating income by gaming with the needs, demands and requirements of the customers t o executing market research for gifting the people with quality and helpful contents (Sacco and Bossio 2015). The initial stage is the formation of ownership by the advertising agencies. In this stage, the main aim was to develop an integrated framework for efficient execution of the business activities. Typical examples are formation of efficient and skilled team members, conducting market research for producing contents that satisfies the requirements of the customers among others. The second stage includes obtaining the license and approval from the higher authorities to start the business (Herman and Chomsky 2006). This stage safeguards the advertising agencies from the emergencies such as the cyber crimes among others. Herein lays the appropriateness of copyrights, which authenticates and validates the contents produced. Outsourcing the contents makes the personnel aware of the customer responses, which enhances the clarity regarding the changes that needs to be adopted for fulfilling the needs, demands and requirements of the customers. Review This review of the literature tends to focus on the different aspects and the contributions the social media had made on the civil war in Syria. This event had gained huge responses all over the world. Critical reflection of the issue, war and social media seems a little unusual. Moreover, the actual presentation and the perceptions of the people regarding the wars, such as Syrian war alters the significance of the issue, which can be considered as a shameful incident for the nation (Gerbaudo 2012). The contribution of social media in exposing the actual condition was immense. The coverage that the social media and internet provided to know the conditions of Syria in the civil war was indeed essential (Couldry 2012). The background of this civil war began in the year when the activism transferred to the Arabian world from African countries like Tunisia and Egypt (Sharara and Kanj 2014). The activists raised their protests against the regime of the country Bashar al-Assad. All these protests began by using the social media when they posted the videos of the outbreaks on YouTube by adding slogans like the people want to overthrow the regime and they also posted about their protests on Twitter by hash tag #mar15 (Godin et al. 2013). In this kind of online protests, no journalists were present but the activists had generated the protests strongly by providing online contents. The major drive behind this was the lack of adequate skills and knowledge, for which they had to depend on t he social media for reporting the actual incidents to the people. This situation deviates from the usual functionalities of the journalists. On the contrary, accuracy in the knowledge of the events was pivotal in making these protests to reach the ears of the common men. People were trying to move towards the International Invention in Libya (Jahn 2016). The regime began to suppress every small protest they could assume because they were afraid that they would not be able to tackle it if this protest grew larger. The protests began to grow further when the young people were getting arrested. Most of the journalists were not able to tolerate such kind of strict suppression and they were either being killed or disappeared. Most of the television channels had to depend on the citizen journalists and their YouTube videos (Brodersen, Scellato and Wattenhofer 2012). It was sure to present a situation where people believed that through these YouTube videos and reports collected by the citi zen journalists would expose the masks of the regime. The lives of the foreign journalists were in great danger so the citizen journalists had to take up the charge in discovering and flashing the ground truths that would help to reach the news to the outside world. The 1982 massacre of Hama by Bashar al-Assads father exposed the journalists to an unknown fact. Unfamiliarity regarding the slaughter did not spare even the common people. In this situation, social media exposed the reality to the people. The condition became such that the regime grew to be more powerful and people were killed brutally. The widespread presence of the social media made the incident viral in countries like Turkey, England, Lebanon and others. The collection of those brutal videos witnessed continuity by the functions of Local Coordinating Committees (LCC) (Landis 2012). The famous Facebook groups and the websites, like the Sham News Network had began to send these videos to the broader world, thus making the world aware of it. The citizen journalists had played a brilliant and courageous role in excavating the real scenario and transmitting it correctly to the outside world. The regime of Bashar prevented the foreign journalists from penetrating into the scenario, whi ch blamed the citizen journalists (Ali and Fahmy 2013). They narrated the actual condition blaming the harsh attitude of the police towards collapsing the peaceful protests. The videos that were supplied by the online activists, proved to be extremely useful in the political and military struggles. The brutal and cruel deaths and destructions that took place in Homs were documented by social media and spread all over the world. Biasness within the documentation of the social media coverage restricted the journalists from voicing out their individual opinions. This situation nullified the financial assistance from the Sunni Muslims of Saudi Arabia.. Separation from the Sunni Muslims added hostility among the journalists. Typical example of this is the video expressing the hatred of Syrian residents against Alawites (Klausen 2015). The regional telecast of this video is an inspiration for the journalists in terms of enduring the challenging tasks of airing such protests on TV, radio and social media. Undertaking such challenging tasks adds positivity in the role of the advertising agencies. This positivity bridges the gap between the actual incident and the perceptual thinking of the people. Conclusion This paper can be concluded in the way by saying that media played a very important role in shaping up the revolutionary condition in Syria. The regime had controlled the country within their grip for a long time and they exercised everything within their power to dismantle the peace within the country. The citizen journalists and the online activists had played a vital role with the help of the social media to bring the inhuman slaughtering of people in front of the world. 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